Start with nothing. Build an empire. BlackBeak Games and publisher Three River Games (3RG) have officially unveiled a brand-new trailer for Cash is King! Business Simulator — and alongside it, confirmed the game will launch on Steam November 5, 2026, with a free demo live right now as part of Steam Next Fest.
From Empty Pockets to Beach Tycoon
Welcome to Miami Beach — where the sun shines bright and opportunity glows even brighter. Cash is King! is a laid-back, first-person business simulation that strips away the stress of tycoon management and replaces it with pure, sun-soaked fun. You begin with nothing but ambition and a handful of change. Your first stand? Lemonade. Your first machine? A humble vending unit. From there, every profit is reinvested, every business expanded, and every corner of the beach becomes yours to claim.
What the Trailer Reveals — Hustle, Automate, Dominate
The newly released trailer pulls back the curtain on exactly how you’ll climb from street vendor to local legend:
- Start Small — Sell lemonade on the boardwalk, stock vending machines, and turn pennies into dollars
- Automate Everything — Grow big enough and your businesses begin running themselves. Sit back, watch the cash roll in, and plan your next expansion
- Minigames & Chaos — This isn’t just spreadsheets. Enjoy quirky side activities, funny interactions, and moments of delightful disorder across the map
- Explore the Coast — Miami Beach isn’t just a backdrop; it’s a sprawling, colourful world full of prime real estate, hidden spots, and neighbours to meet
- Upgrade & Expand — Better machines, premium locations, bigger profits. Build a street empire that stretches from the shoreline to the skyline
Play the Free Demo — Right Now
Curious to test your business instincts? The Steam Next Fest demo is live and completely free:
- Try the opening hours, get a feel for the economy, and see if you’ve got what it takes to turn a small stall into something huge
- Your progress won’t carry over, but every strategy you try will pay off at launch
- Wishlist the game on Steam to be notified the moment it unlocks
Launch Details — Mark Your Calendar
| Detail | Info |
|---|---|
| Release Date | November 5, 2026 |
| Platform | PC via Steam |
| Developer | BlackBeak Games |
| Publisher | Three River Games (3RG) |
| Demo | Live now — free via Steam Next Fest |
| Price | To be announced |
Why It Stands Out
Cash is King! Balances accessible, relaxing gameplay with genuine depth — you don’t need an MBA to succeed, but smart planning will always reward you. It’s a game about building, not grinding; about progress, not pressure; and about having fun while making your fortune under the Florida sun.
The beach is open. Your empire awaits.
More Info: Cash Is King
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