Next generation picture and sound with Cognitive Intelligence. Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analysing images to give real-life depth, extraordinary contrast and beautifully vivid colours.
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Sony BRAVIA XR MASTER Series A95K
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