Niccolò P., the London-based menswear brand, is pleased to announce the launch of its latest range of structured polo shirts. Continuing the use of exclusive luxury fabrics (including West Indian Sea Island and Egyptian Mako cottons) that has become a hallmark of the label, the range has increased to over 30 styles with plans in place to double this by 2022.
Founded by former growth company adviser Pascal Keane, the brand was conceived in 2016 and launched in 2018 with a mission to re-interpret a classic menswear staple for the smaller but better wardrobes of the future delivered through a sustainable, transparent supply chain with a true direct-to-consumer value proposition.
The 2021 collection includes custom colours and fabrics sourced exclusively from the fine textiles region of Montebelluna, Italy; bespoke-level details have been added to each polo shirt including Australian mother-of-pearl buttons and flat-felled seams. Further expansion is slated for 2021 with an exclusive line of unstructured blazer jackets tailored in Italy using Loro Piana fabrics.
The company is also pleased to announce that it has added two new retailers to its network of luxury shopping partners: Staiy, an online shopping venue focused on sustainable brands, and Satori & Scout, a multi-departmental online concept store for independent and emerging brands which will launch in early summer.
Niccolò P.’s Founder, Pascal Keane, said: “Following exceptional growth in 2020, we are very proud to be adding once more to our range of polo shirts. We are also delighted to add two fantastic names to our luxury shopping partner network and look forward to working with them through 2021 and beyond.”
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