The UK video games industry just got a massive power-up.

TIGA, the trade association representing the UK video games sector, has officially announced the appointment of nine new members to its Board of Directors. The incoming cohort of industry veterans arrives at a critical juncture, directly strengthening TIGA’s capacity to advocate for, support, and elevate games businesses across the nation.

This major shake-up closely follows another historic milestone for the organisation: the recent appointment of Elaine Green (Co-Founder and Studio Director of Nellyvision) as TIGA’s new Chair, succeeding long-standing chair Jason Kingsley CBE.

A Diverse Powerhouse of New Talent

The newly appointed board members bring a massive wealth of regional diversity, specialised expertise, and proven leadership from various corners of the gaming ecosystem—spanning independent studios, massive publishers, and technical service providers.

The nine industry leaders joining the TIGA Board are:

• Gemma Brown – Co-CEO, Dovetail Games
• Ben Gunstone – CEO, Stainless Games
• Dan Hett – Studio Design Director, d3t
• Greg Howson – Director of Communications, Supermassive Games
• Marco A. Minoli – Director of Publishing, Slitherine
• Stuart Muckley – CEO, Code Wizards
• Tim Repa-Davies – EVP, General Counsel and Head of Business Affairs, Sumo Digital
• Sitara Shefta – Co-Founder and CEO, Pretty Cool Games
• John Tearle – Co-Founder and Studio Director, Flix Interactive

Driving Policy, Education, and Growth

As the gaming landscape navigates rapid technological changes and shifting economic realities, this reinforced board will be instrumental in executing TIGA’s core mission: making the UK the absolute best place in the world to develop video games.

TIGA’s ongoing initiatives heavily rely on strong leadership to champion vital industry safeguards, including:

• Financial Advocacy: Campaigning for critical enhancements to the Video Games Expenditure Credit (VGEC) and improving access to finance for start-ups and scale-ups.
• Education & Talent Pipelines: Partnering with universities through TIGA’s strict course accreditation programs and hosting the annual TIGA Games Education Conference.
• Business Growth: Supporting developers through flagship events like the Start Up, Scale Up and Grow Conference, alongside celebrating industry-wide excellence via the prestigious TIGA Games Industry Awards.

What Leadership Is Saying

“The UK games industry is a remarkable success story, generating economic growth, creating highly skilled jobs and producing world-class IP. It is essential that companies of all sizes, from start-ups and scale-ups to established studios and publishers, have a strong voice. Our new Board reflects the diversity, talent and ambition of our sector and will help ensure that TIGA continues to champion the policies, initiatives and opportunities that enable games businesses throughout the UK to thrive.” — Dr. Richard Wilson OBE, TIGA CEO

With a refreshed board and a clear vision for inclusivity and economic growth, TIGA is well-positioned to ensure that the UK remains an international juggernaut in game development.

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