The biggest gaming celebration in Latin America is about to get a massive jolt of adrenaline. Monster Energy has officially locked in its participation for Brasil Game Show (BGS) 2026, marking the brand’s fifth consecutive year at the event.

As the gaming community counts down the days until the gates open at Distrito Anhembi in São Paulo this October, Monster Energy is ensuring this year’s experience is completely unforgettable.

The Master of the eSports Arena

For another year running, Monster Energy will take its place as the master sponsor of the BGS eSports arena. Known for driving high-octane competition and keeping the crowd’s energy at an all-time high, the brand is planning an action-packed lineup.

Beyond the competitive stage, fans can look forward to:

• The Monster Store: A dedicated hub packed with exclusive branded gear and apparel not found anywhere else.
• Meet & Greets: Opportunities to get face-to-face with top gaming influencers, creators, and Monster Energy ambassadors.
• Interactive Activations: Immersive booths and exclusive content experiences designed specifically for the community.

“Monster is becoming increasingly connected to the gaming universe, investing in what this community truly enjoys: innovation, entertainment, and connection… At BGS 2026, we are reinforcing this proposal with unique experiences and a ‘buy and win’ promotion featuring exclusive gifts.” — Giuliano Odone, Marketing Director at Monster Brasil

Unlock the Ultimate Gamer Promo: How to Win Big

Monster isn’t just showing up; they are giving fans a chance to take their gaming setups—and their BGS experience—to the absolute next level. From June 8 to September 6, 2026, the brand is running a special nationwide promotion filled with incredible gear and VIP perks.

The Prize Pool Includes:

• Premium Gamer Hardware: High-end PC kits (keyboards and mice), pro-tier gaming chairs, and immersive headsets.
• The Grand Prize (BGS Monster Experience): Three lucky winners will receive an all-expenses-paid trip to BGS 2026 for themselves and a guest, complete with VIP credentials, lodging, and transport.

How to Enter:

1. Buy: Purchase any participating Monster Energy product (269ml or 473ml cans of any flavour).
2. Register: Head over to the official promotion website and upload your purchase receipt.
3. Win: Collect your lucky numbers for the Federal Lottery draws and cross your fingers!

(Note: There is a limit of 20 receipts and 60 total cans per CPF throughout the promotion period).

Event Details: BGS 2026

• When: October 9 to 12, 2026 (October 9 is exclusive to press, business, and VIP passport holders)
• Where: Distrito Anhembi, São Paulo, SP
• Time: 1:00 PM to 9:00 PM

With global giants like SEGA already confirmed and Monster Energy fueling the eSports arena, BGS 2026 is shaping up to be a historic edition. Grab your favourite flavour, register those receipts, and get ready to live the game!

Find out more here

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